Background A highly recognised and regarded Australian University appointed Blue Star DIRECT as the exam printer through a tender process in early 2016. They were looking for a supplier that provided a reliable, quality service that offered value add and cost out. Additionally they were seeking a multi-site printer who had a location in each […]
Read moreBackground Blue Star DIRECT has worked with this major Australian bank for over a decade, delivering its marketing communications. Over the years, as technology has progressed, there has been a transition from traditional physical printed direct mail, to electronic direct mail (eDM). Our client needed to drive efficiencies across the entire group around this transition […]
Read moreBackground Our client is part of Australia’s premier gambling and entertainment group. An opportunity became apparent to grow revenue by targeting dormant accounts, leveraging on the 2014 FIFA World Cup. Challenge The campaign objective was to reactivate dormant accounts. Historically our client utilised email as their primary marketing channel. However, with this campaign they knew that […]
Read moreBackground Our client is a family operated hearing and audiological clinic where they settle for nothing but the best for their patients. They were interested in marketing to the NSW Seniors Card database in the interest of acquiring new customers, hitting their optimal target market. The Challenge Simply not having the database to reach their […]
Read moreBackground As Australia’s largest building and construction materials supplier with operations in all states and territories. Our client provides materials such as concrete, asphalt, bricks, plasterboard, timber, roof tiles, window and masonry. We partnered with them to provide multiple inbound services such as; document sort and preparation, data extraction and Proof of Delivery (POD) verification […]
Read moreBackground For the past 14 years Blue Star DIRECT has managed the printing and distribution of examination results for a major education authority. Our client is a statutory authority primarily responsible for the curriculum, standards and assessment of compulsory and post-compulsory education. Like most educational sectors, our client is responsible for the reporting of results […]
Read moreBackground Our client is a children’s charity based in Victoria. They work with more than 900 families across the state who have a child with a life-threatening condition, providing ongoing support from diagnosis all the way through recovery or bereavement. The free-of-charge family support services include counselling, advocacy, sibling support, bereavement support, networking and peer […]
Read moreBackground Blue Star Direct have worked with this company for more than 20 years, producing all their essential mail communications, member superannuation reports and direct marketing. We have transitioned their print communications from black and white to High Speed Continuous Colour production and aggregated multiple campaigns to reduce print, insertion and postage costs. Our Latest […]
Read moreBackground Blue Star DIRECT are partners with a major energy company to deliver their customer fulfilment packs, mandatory mailing and marketing communications. Challenge There was a business requirement to transition a high percentage of customers to digital communication channels. However, our client did not have their customers email addresses, and where they did, they didn’t […]
Read moreBackground The Council had identified a requirement to reach out to its community via electronic communications. Councilors agreed to the changes in May 2014 and up until April 2015, email or SMS was not a channel used to reach out to their customers. The objective was to reduce Council costs which would in-turn be re-invested […]
Read moreBackground Our Council partner distribute a Bi-annual ‘Occupancy and Rental Questionnaire’ to over 1,000 commercial and industrial business owners and occupants as part of its General Revaluation process. The questionnaire is returned to the council in order to gather census information to better improve its rating valuations so that they reflect current levels When this […]
Read moreBackground In 2013, our Council client introduced a Digitisation Disposal Policy to drive digitisation and subsequent disposal of paper based records held by the Council. This equated to approximately 55,000 paper files held in storage which need to be transferred to digital storage. The Digitisation of records will vastly improve customer experience, significantly reducing the […]
Read moreWith over three decades of experience behind us, our history of excellence makes Blue Star DIRECT the obvious choice. Across our Sydney, Melbourne and Brisbane locations, our 250 staff work tirelessly to bring you the results you’ll love. And we’ve been in the game for 34 years, so we know what businesses want, and what your customers will respond to.