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Background
Blue Star DIRECT has worked with this major Australian bank for over a decade, delivering its marketing communications. Over the years, as technology has progressed, there has been a transition from traditional physical printed direct mail, to electronic direct mail (eDM). Our client needed to drive efficiencies across the entire group around this transition and came to Blue Star DIRECT for help.
Challenge
The development of multiple digital communications systems across business units in the group, has resulted in:
- ambiguities in customer communication material
- customer data sitting in isolated locations (creating a high risk to data integrity)
- multiple fees across disparate platforms
- an inability to aggregate volumes resulting in higher costs.
Blue Star DIRECT needed to address these challenges head on with a best in market digital platform solution.
Solution
We delivered a digital marketing solution, incorporating integrated email, SMS and intelligent print and introduced a single ‘pane of glass’ platform that eliminated multiple vendor contracts and significantly reduced risk to data integrity.
We focused on meeting our customers current and future needs by ensuring that the data we collected on customer behaviour was channelled back to our customers, using the secure data feed infrastructure established between the client and Blue Star DIRECT.
Results
As a result of moving multiple business units onto this single platform strategy, Blue Star DIRECT has:
- significantly improved the customisation and automation of customer communications
- generated cost savings by switching off unnecessary digital platforms and aggregating email and SMS volumes
- improved functionality for the teams who manage digital customer communications across the multiple brands.
Across Australia, all brands within this major banks group can now communicate with any customer via their channel of choice and are able to use the data they have about their customers to establish insightful communication tactics and deliver an enhanced, relevant customer experience.
Have a similar project in mind?
Have a similar project in mind? Speak to us today for a free consultation.
get your free consultation nowWorking with Blue Star DIRECT, I feel confident that the sensitive data we deal with is in safe hands. The team are proactive and consultative, readily available and regularly go ‘above and beyond’. They take an active interest in our Direct Marketing outcomes and work hard to ensure our continued growth while implementing cost-savings.
I would just like to pass on our gratitude to Blue Star DIRECT VIC and NSW for the achievement of getting our carbon dm campaign out the door on time with minimal issues.
In consultation with Blue Star DIRECT, our newsletter was revolutionalised into a highly personalised, targeted eNewsletter with an equally personalised print alternative (to fulfil bounce backs and for customers who express a preference to receive a printed newsletter).
We would recommend Blue Star DIRECT to businesses looking to work with a team of dedicated professionals who understand what your needs are and how to translate that understanding into the deliverables you desire. Blue Star DIRECT offer a consultative relationship over a vendor-customer based model and provide expertise in alternative solutions that you may not have thought of (you don’t know what you don’t know).
During a high profile crisis response project involving a global brand, the logistical challenges of communicating with customers became apparent during a fast-paced, uncertain environment and legally sensitive corporate crisis. We engaged Blue Star DIRECT to assist in a rapid response campaign that involved printing, collating and sending high-quality communications and fragile packages to customers. Their professionalism in managing this difficult project was second-to-none.
We have worked with Blue Star DIRECT for many years across a wide range of mailings; from stylised campaign DMs to BAU communications. What really makes them stand out is the level of service they provide and their advanced knowledge of data. The people genuinely care about their clients and the quality of work, and they’re always responsive and highly professional. Our data is complex; requiring sophisticated programming and Blue Star DIRECT have been consistent in providing clear and accurate DM communications for our donors/customers.
I have always found Blue Star DIRECT staff helpful and very efficient. Having several thousand files on site with Blue Star DIRECT means that in emergency situations it necessitates a request for file to be scanned urgently. They respond quickly and regularly exceed my expectations. Similarly whenever we query any scanned documents they are very responsive to investigate and provide us answers and or solutions. I can recommend their services and would be more than happy to talk to any prospective clients.
The Examinations team had a very positive experience working with Blue Star DIRECT. The customer service provided and knowledge of printing was of a very high standard. I personally enjoyed working with the Blue Star DIRECT team. I would recommend Blue Star DIRECT to other universities if they were to approach you for examination printing.
Blue Star Direct is your only logical choice to handle these crucial tasks
With over three decades of experience behind us, our history of excellence makes Blue Star DIRECT the obvious choice. Across our Sydney, Melbourne and Brisbane locations, our 250 staff work tirelessly to bring you the results you’ll love. And we’ve been in the game for 34 years, so we know what businesses want, and what your customers will respond to.
