In mobile marketing, The Blue Star DIRECT Advantage means world-leading mobile marketing technology in partnership with Eagle Eye. Based out of the UK, Eagle Eye works with the likes of Tesco and Marks & Spencer on their mobile loyalty programs and are experts in mobile voucher issue and redemption technology.
We’ll work with you to create and deliver innovative mobile marketing programs that will drive engagement and provide a point of difference from your competitors. The Eagle Eye technology enables brands to position mobile marketing at the heart of their marketing mix, rather than as an add-on or afterthought.
Mobile messaging can provide:
Your customers can redeem their digital vouchers via the media most suitable to them – scan or present their mobile phones in store or at an event, or go online and use a unique promotion code. Regardless of the way your customers engage with your brand, you can track their behaviour and revise your marketing activity to improve your results.
Our tracking tools keep you informed of who has accessed their messages, so you can easily manage follow-up and fulfilment. You can access redemption data in real-time, test your offers and make adjustments accordingly. This means you can see your results coming in as if you were personally serving every customer, so you can make changes to boost response as you go.
get your free consultation nowWith over three decades of experience behind us, our history of excellence makes Blue Star DIRECT the obvious choice. Across our Sydney, Melbourne and Brisbane locations, our 250 staff work tirelessly to bring you the results you’ll love. And we’ve been in the game for 34 years, so we know what businesses want, and what your customers will respond to.