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Background
Blue Star Direct have worked with this company for more than 20 years, producing all their essential mail communications, member superannuation reports and direct marketing. We have transitioned their print communications from black and white to High Speed Continuous Colour production and aggregated multiple campaigns to reduce print, insertion and postage costs.
Our Latest Challenge
Most recently, we have worked with them to assist their migration to multichannel communications to increase customer engagement and redefine the customer journey.
The Solution
Blue Star Direct worked with this major financial services company to understand the campaign objectives, the data systems and sources, the reporting requirements and the delivery timetables.
We:
- Collaborated with our client’s creative agency to better utilise customer data and help produce highly personalised and relevant Direct Marketing pieces with dynamic content.
- Automated and triggered the Customer Journey which moved customers through different channels based on the analysis of customer behaviours.
- Ran pilot campaigns, enabled A/B testing by channel and creative messaging to determine the most effective mix.
Working from a single set of customer data allowed Blue Star Direct to easily send personalised communications to the customer’s channel of choice. Blue Star Direct’s expertise in the Sales Force Marketing Cloud (the digital platform used by our client) meant we were able to execute electronic campaigns via their account.
Blue Star Direct were able to supply reports back with response rates, customer behaviour analysis and interaction activity. Unique codes were appended to customer records by Blue Star Direct to improve reporting and data management when results were ingested back into our clients CRM.
Results
- Customer satisfaction measures improved
- Customer response rates increased, as much as three times for some campaigns
- The customer journey is intuitive, automated and delivered via the customer’s channel of choice.
Have a similar project in mind?
Have a similar project in mind? Speak to us today for a free consultation.
get your free consultation nowWorking with Blue Star DIRECT, I feel confident that the sensitive data we deal with is in safe hands. The team are proactive and consultative, readily available and regularly go ‘above and beyond’. They take an active interest in our Direct Marketing outcomes and work hard to ensure our continued growth while implementing cost-savings.
I would just like to pass on our gratitude to Blue Star DIRECT VIC and NSW for the achievement of getting our carbon dm campaign out the door on time with minimal issues.
In consultation with Blue Star DIRECT, our newsletter was revolutionalised into a highly personalised, targeted eNewsletter with an equally personalised print alternative (to fulfil bounce backs and for customers who express a preference to receive a printed newsletter).
We would recommend Blue Star DIRECT to businesses looking to work with a team of dedicated professionals who understand what your needs are and how to translate that understanding into the deliverables you desire. Blue Star DIRECT offer a consultative relationship over a vendor-customer based model and provide expertise in alternative solutions that you may not have thought of (you don’t know what you don’t know).
During a high profile crisis response project involving a global brand, the logistical challenges of communicating with customers became apparent during a fast-paced, uncertain environment and legally sensitive corporate crisis. We engaged Blue Star DIRECT to assist in a rapid response campaign that involved printing, collating and sending high-quality communications and fragile packages to customers. Their professionalism in managing this difficult project was second-to-none.
We have worked with Blue Star DIRECT for many years across a wide range of mailings; from stylised campaign DMs to BAU communications. What really makes them stand out is the level of service they provide and their advanced knowledge of data. The people genuinely care about their clients and the quality of work, and they’re always responsive and highly professional. Our data is complex; requiring sophisticated programming and Blue Star DIRECT have been consistent in providing clear and accurate DM communications for our donors/customers.
I have always found Blue Star DIRECT staff helpful and very efficient. Having several thousand files on site with Blue Star DIRECT means that in emergency situations it necessitates a request for file to be scanned urgently. They respond quickly and regularly exceed my expectations. Similarly whenever we query any scanned documents they are very responsive to investigate and provide us answers and or solutions. I can recommend their services and would be more than happy to talk to any prospective clients.
The Examinations team had a very positive experience working with Blue Star DIRECT. The customer service provided and knowledge of printing was of a very high standard. I personally enjoyed working with the Blue Star DIRECT team. I would recommend Blue Star DIRECT to other universities if they were to approach you for examination printing.
Blue Star Direct is your only logical choice to handle these crucial tasks
With over three decades of experience behind us, our history of excellence makes Blue Star DIRECT the obvious choice. Across our Sydney, Melbourne and Brisbane locations, our 250 staff work tirelessly to bring you the results you’ll love. And we’ve been in the game for 34 years, so we know what businesses want, and what your customers will respond to.
